Feb
23
Fishing For Ezine Subscribers
February 23, 2007 | Leave a Comment
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.
Jesus had a strategy. He thought outside the box. And he knew where to go. Of course, when you’re God, you tend to know a lot of things.
What about fishing for ezine subscribers? Don’t expect Jesus to tell you where to cast your subscription net. You will have to build some other strategy. In the meantime, here are the six steps I sued to grow my free online Happy Class ( http://thehappyguy.com/self-actualization-happy-class.html ) list by 27 last night, and my Daily Dose of Happiness (http://thehappyguy.com/daily-happiness-free-ezine.html) by 10.
Step # 1: Sign up for Subscription Rocket ( http://thehappyguy.com/SR.html ) and install the code on every page of your web site. SR is a small pop-under offering your visitors free subscriptions to newsletters. Unlike some pop-ups, this pop-under is unobtrusive and nobody has ever complained. Every time the screen pops under your site, your ezine pops under four other similar sites. Most of my ezine subscribers had never even heard of me or visited my site before they signed up.
Step # 2: Get lots of traffic to your site. The Internet traffic gurus will tell you to attract only TARGETED traffic. But, with SR, any traffic will do. 1000 non-targeted visitors might be useless to you, but they will trigger 4000 appearances of your ezine notice to targeted visitors of other sites. Get the most targeted traffic possible, yes, but whatever you do, get traffic. More on this later.
Step # 3: Get sub-affiliates, and get lots of them. Every time web sites you referred get visitors to their sites, you earn three credits. So 1000 visitors to www.Looky-who-I-referred.com means YOUR ezine gets seen by 3000 targeted visitors at other sites.
Step # 4: Replace some of the SR codes with Subscriber Drive codes. What’s the difference? Not much. They are almost identical. You can see how SD works at www.TheHappyGuy.com/self-actualization-articles.html . Why use both? Two reasons.
First, you don’t want to run out of targeted subscribers. For instance, if you run an Internet marketing newsletter, you don’t want one service to run out of similar sites on which to display your ezine and start showing it to visitors of vampire-slaying sites.
Second, if you can get multiple credits for each visitor to your site … if you stagger the two services along the well-worn surfing routes. I have SR code on my home page, and SD code on my Self-actualization Resource Center, where the largest number of home page visitors tend to gravitate.
Let’s start thinking way outside the box.
5. How do you get big traffic to your site? Suppose, for instance, your ezine and web site are about Internet marketing, competing with 4.5 million savvy entries on Google. Slim chance getting a top ten ranking, or even a top 100 ranking.
Consider your hobbies. Suppose you like horseback riding. Why not have a page on horseback riding, optimized for a couple juicy equestrian keywords, where you compete with just 700,000 not so savvy web sites? What does horseback riding have to do with Internet marketing? Everything, if it is about the publisher (you!). You might also post a page on Italian cuisine, where your keyword optimization competes with only 200,000 other Google entries. These could both be under “About the publisher”.
In addition to the untargeted traffic who will bring you targeted subscribers from other sites by tripping the SR and SD codes, your visitors will get to know you better as a human being, a key factor in building trust with them. You can also add affiliate links for related products (want to sell a horse?) and actually make some money from these extra pages. (If you like happiness, why not use one of my happiness articles and sell my two happiness ebooks through affiliate links from http://thehappyguy.com/earn-money.html?)
6. Another way to boost traffic to your site is to keep sending your subscribers to your site. If there is a free ebook download (or software or puzzle or graphic or recipe) or a contest to enter, you can have subscribers visiting your web site each week. I set up a Daily Fun page http://thehappyguy.com/l/daily-happiness-fun-page.php for subscribers to Your Daily Dose of Happiness. Every time one of them visits, she earns me four views of my ezine notice to targeted traffic on other web sites. This page is getting an average of 100 hits a day, and that will increase as my ezine readership grows.
Jesus could help you catch way more subscribers than I can. But until he offers some alternatives, these are the steps you can take to turbo boost your subscriber catch.
About The Author
David Leonhardt publishes Your Daily Dose of Happiness http://thehappyguy.com/daily-happiness-free-ezine.html. Learn more about ezine publishing at: http://thehappyguy.com/ezines.html
Popularity: 2%
Feb
23
Fishing Tackle - You Get This Wrong And It’s All Over
February 23, 2007 | Leave a Comment
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When talking about fishing tackle, you should have a good heart to heart with the fish you’re looking to reel in. Ask them about their lifestyle, where they’re from, what kind of diet they’re into, and other aspects of their daily life. Of course, we aren’t talking literally about having this conversation! You can find out about all of this crucial information without even phoning a fish.
Why are all these questions important? It is because you won’t have any success at fishing unless you know what kind of prey you’re hunting, and know what kind of equipment you need to catch them. You see, fishing gear is very specific to the type of fish it’s meant to capture. Moreover, fishing gears and accessories would also require various lures specifically for various fish species. Just as fishing gears, there are also various types of lures to be used, depending on the type of fish to be captured - but that is another story.
There is different gear for fresh and saltwater fish. Equipment varies if you’re in still water, a slow moving river, or a class 5 rapids. Plus, you’ll need to know what season you’re fishing during, and what part of the world you’ll be in. And, yes, your gear needs to match the type of foods your fish like to eat.
Once you have this type of information for your next fishing trip, you can get down to buying the right fishing tackle. First, look for tackle that will balance your particular lures. For instance, heavy tackle with a light lure will prevent the lure from doing its job. The heavier your lure, the more weighty tackle you can use. A spinning tackle is recommended for beginners: it is easy to use, casts a mile, and drags excellently.
You can even consider using weights in some instances. In this case, be sure to keep them as distant from the lure as possible. And with the basic tackle rule mentioned above, try to avoid overweighing your lure with too many weights.
And of course, ask yourself a lot of questions when you’re on the market for new gear. Are you the kind of fishermen who likes to have all the finest gear, even if you won’t use it that much? Do you require a fishing tackle box that you’re proud to open in front of your friends? Lastly, what kind of diet are you into?
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Check out http://www.1-stop-fishing.com/ for more articles on alaska fishing resorts and columbia river fishing. |
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